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Persuasive Techniques: Home

Why do we use persuasive language?

Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.

Here are some types of persuasive techniques and examples of how they can be used.

Definition of Persuasion

Persuasion is a literary technique that writers use to present their ideas through reason and logic, in order to influence the audience. Persuasion may simply use an argument to persuade the readers, or sometimes may persuade readers to perform a certain action. Simply, it is an art of effective speaking and writing in which writers make their opinions believable to the audience through logic, by invoking emotions, and by proving their own credibility.

Types of Persuasion

Persuasion has three basic types:

1. Ethos

It is linked with morality and ethics. In this method of persuasion, writers or speakers convince their audience of their goodwill and present themselves as trustworthy. In order to determine whether a writer is credible or not, the audience needs to understand his intention and his strong understanding of the subject.

2. Logos

Logos comes of logic, therefore writers use logic, reasoning, and rationality to convince audiences of their perspectives.

3. Pathos

The third method is pathos, which invokes and appeals to the emotions of the audience. This is contrary to logos, as it presents arguments without using logic or reasoning. Many writers consider love, fear, empathy, and anger as strong factors to influence the emotions of their audiences. 

What is Rhetoric?

How to use rhetoric to get what you wan

Aristotle: on Rhetoric