The speech uses ethos, pathos and logos to persuade people to its cause. more...
Literary Devices in Advertising
Literary Devices in Adsn this program, students will find accessible explanations and examples of persuasive literary techniques used in advertising. The common rhetorical devices stipulated in the Australian Curriculum for English are demonstrated in engaging detail. The theme of car commercials provides a useful context in which students can explore the effect of multiple techniques, including allusion, simile and metaphor, hyperbole, personification, evaluative language and parody.
Persuasive Techniques in Advertising
Principles of Persuasive Speech
The Art of Rhetoric: Ten Principles of Persuasive SpeechSUBSCRIBE 1.9K
A close examination of ten powerful rhetorical devices: 1. Logos, 2. Ethos, 3. Pathos, 4. Thesis, 5. Distinction, 6. Procatalepsis, 7. Irony, 8. Rhetorical Question, 9. Hypophora, & 10. Anecdote
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