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Persuasive Techniques: Persuasive Techniques

We use persuasive language to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking. There are many different ways to persuade people. Here are some of the more common: Appeals: One persuasive technique is appealing to the audience,s:

  • Emotions
  • Fears
  • Desire to seem intelligent
  • Need to protect their family
  • Desire to fit in, to be accepted, to be loved
  • Desire to be an individual
  • Desire to follow a tradition
  • Desire to be wealthy or save money
  • Desire to be healthy
  • Desire to look good
  • Desire to protect animals and the environment
  • Pride in our country
  • Often other persuasive techniques can also involve an appeal. Read more...

Persuasive Techniques for Beginners

8 Persuasive Techniques

Persuasive Language Techniques

Persuasive Appeals

How to analyse persuasive techniques

Analysing Persuasive Language

When you read an article, it’s important to clarify the issue being debated. When you’re identifying the issue, phrasing something as a question can often help clearly state what is being argued over.

Should teens have the right to private medical appointments?

Should euthanasia be legalised?

Should fox poisoning be banned?

Should heroin be decriminalised?


Contention is simply another word for point-of-view or opinion. Read the piece of persuasive writing carefully. What does the writer believe? Starting a sentence with the word ‘that’ can help you identify the writer’s contention.

That reality television is a waste of time.

That teens should have access to private medical appointments

 That fox baiting should be banned. Extend your knowledge

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